In 1991, the President of the Green Bay Packers asked our firm to conduct an assignment boldly titled "Rebuilding the Dynasty." We reached out to discover the keys to success in professional sports. We collaborated with sports experts such as Bill Walsh, Paul Tagliabue, Pete Roselle, Gene Upshaw, Will McDonough, Walter Payton, John Hannah, and Lou Holtz. The consulting team revised roles within the Packer's Executive Committee and supported the replacement of Tom Braatz with Ron Wolf as Director of Football Operations. Since 1991, the Packers have become one of the most successful franchises in professional sports.